Unicorn appears in a meeting

Harmony Over Unicorns: Using System Quality Attributes For Success

Speed to market and product-market fit steal the spotlight on the topic of startups and product development, yet team dynamics often go unmentioned. What used to be a year long slog to launch has now shrunk to a frantic quarter or month, but does this mean new products and services have a better chance of success? It’s a race that gets everyone’s pulse racing for sure, but it’s only half the story. ...

June 16, 2025 · 8 min · 1622 words · Paul Martin
Building a jigsaw whilst blindfolded

End of Learn to Code: What Jensen Knows That Many Don't

“learn to code” they said!. World leaders, keynote speakers, company executives, and educators have been banging on about “everyone should learn to code” for years. But look at the flood of job seekers for software development roles and the waves of tech layoffs in recent years. Something clearly isn’t right and It has to make you question, is getting everyone to learn to code really the ultimate goal? Last year, NVIDIA’s Jensen Huang shook things up, saying there’s no need to code, domain expertise is the future 1. ...

June 9, 2025 · 6 min · 1110 words · Paul Martin
The tug of war between different product development approaches

Beyond the Bare Minimum: Why Product Launches Need a Higher Standard Today

Product development is a balancing act: move quickly, but deliver something users truly value. For years, the Minimum Viable Product (MVP) was the gold standard: build fast, launch, and learn from real feedback. As user expectations rise and markets grow more competitive, is the MVP still up to the task? Or is it time to embrace an approach that prioritise a polished, delightful experience from the start? Here’s my perspective on why “good enough” isn’t cutting it anymore and how we can build products that win hearts and minds from day one. ...

June 3, 2025 · 5 min · 1043 words · Paul Martin